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Amul’s ‘Utterly-Butterly’ Tribute to ‘Rocky Aur Rani Kii Prem Kahaani’: How the Blockbuster Won Over the Iconic Brand!

Rocky Aur Rani Kii Prem Kahaani: Celebrating the triumph of ‘Rocky Aur Rani Kii Prem Kahaani’ at the box office, A mul India has once again lived up to its reputation of acknowledging current trends. They crafted an amusing topical on Instagram featuring the film’s lead duo, Ranveer Singh and Alia Bhatt, enjoying buttered tortilla and bread. The quirky caption alongside the animated image encapsulated Bollywood’s new blockbuster in true Amul style.

Rocky Aur Rani Kii Prem Kahaani’s Box Office Collection

The film’s successful run at the box office is another feather in the caps of its star-studded cast. Starting with an impressive INR 11.1 crores on day one, the film’s momentum continued with subsequent earnings crossing the INR 80.23 crore mark in just over a week. The audience’s love for this romantic-comedy family drama reflects in these impressive numbers.

The Story Behind ‘Rocky Aur Rani Kii Prem Kahaani’

Under the direction of the renowned filmmaker Karan Johar, ‘Rocky Aur Rani Kii Prem Kahaani’ transcends the boundaries of a typical romance. The film showcases the talents of leading actors Ranveer Singh and Alia Bhatt, supported by the eminent presence of industry veterans such as Dharmendra, Shabana Azmi, and Jaya Bachchan, all playing crucial roles.

Produced by Dharma Productions and Viacom18 Studios, the film brings laughter, romance, and family sentiments to the big screen, garnering applause from viewers of all ages.

Impact and Future Prospects

The overwhelming response to ‘Rocky Aur Rani Kii Prem Kahaani’, not just from the audience but also from brands like Amul, signifies a win for the entire film crew. Reports are now circulating about potential deleted scenes being included in the OTT release, with Ranveer Singh himself making a special request to Karan Johar. The film’s performance indicates a promising future for romantic comedies in Indian cinema, setting a benchmark for others to follow.

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